Event Website
https://southernchaptermla.wildapricot.org/2021-Papers
Start Date
6-10-2021 10:55 AM
End Date
6-10-2021 11:05 AM
Type of Work
Presentation
Description
Objectives
• Describe the library’s efforts in restructuring marketing strategies strategies to reach out and engage library patrons in a virtual environment
• Examine the impact of the efforts on library services and resource access
Included in
Health Sciences and Medical Librarianship Commons, Organizational Communication Commons, Public Relations and Advertising Commons, Social Media Commons
Going Remote: Marketing Library Resources and Services
Objectives
• Describe the library’s efforts in restructuring marketing strategies strategies to reach out and engage library patrons in a virtual environment
• Examine the impact of the efforts on library services and resource access
https://dc.uthsc.edu/scmla/2021/papersession1/1